As feeding methods continue to evolve, maternal and infant populations have increasingly stringent nutritional requirements. Especially in today's highly competitive era, the health of infant brains has garnered significant attention, leading to a plethora of innovative nutritional products. Amidst this landscape, how can one find innovative points to stand out, regulate market development, promote high-quality growth in the maternal and infant industry, and enhance the overall parenting experience?

On July 19th, Fono Care Corp., Ltd. (abbreviated as FONO), the parent company of the Wellohi brand, hosted the Infant Brain Nutrition Medical Academic Forum and Wellohi Development Strategy Seminar in Shanghai, China. Bringing together hundreds of industry elites and medical experts, the event aimed to foster in-depth exchanges and cooperation on maternal and infant nutrition, particularly focusing on the healthy development of infant brains.

The event featured esteemed guests such as Professor Liang Weilan, the chief pediatrician at Peking University First Hospital; Cheng Yan, Chairman of Fono Care; Charlie Zhao, President of Fono Care; Xiao Keyong, Vice President of Fono Care; Shi Qiong, Chairman of Aiyingshi; Luo Wengang, Founder of Zhongtong Media; Chen Yue, General Manager of Zhongyi; Luo Nengcai, Chairman of Dengkangbeibi; Li Yuzhang, General Manager of Foshan Qinzifang Maternity and Infant Products Co., Ltd.; Huang Yanfei, Representative of Guangxi Tongyinghui Alliance and General Manager of Lipu Growth Plan Maternity and Infant Chain; Liu Weijie, General Manager of Shanwei Juhui Trading Co., Ltd. (Guangdong Daily Baby); Shi Shaogui, General Manager of Shenzhen Heshunxing Supply Chain Management Co., Ltd. and Shenzhen Quanquan Baby Maternity and Infant Chain; Chen Xiaohong, General Manager of Guangdong Zhanjiang Zhiai Baby Maternity and Infant Chain; Zhang Meiling, Procurement Manager of Qingdao Dejian Chuangyou Trading Co., Ltd.; Liu Yunfeng, General Manager of Xingtai Ying'ai Xiaoerlang Trading Co., Ltd.; Pan Jiaqi, General Manager of Jilin Fengfan Maternity and Infant; Lian Huiguo, Deputy General Manager of Hainan Nanguo Baby Maternity and Infant Products Co., Ltd.; and Ao Bin, General Manager of Yangjiang Baby House. These dignitaries gathered to witness a new milestone in the maternal and infant industry.

Opening Remarks: Infant Nutrition Supplementation Starts with the Brain

Cheng Yan, Chairman of Fono Care, delivered the opening speech on behalf of the host, warmly welcoming and sincerely thanking all the guests. He briefly introduced the construction of the Wellohi brand in the maternal and infant industry in recent years, emphasizing the brand's continuous efforts to optimize product structures and provide more efficient nutritional supplementation for infant brains. Cheng expressed his hope that the conference, led by Wellohi, would focus on infant brain nutrition, advance the positive development of the infant nutrition sector through academic exchanges and industry discussions, and achieve high-quality and standardized growth.

As a strategic partner of Wellohi for over a decade, Shi Qiong, Chairman of Aiyingshi, briefly shared the cooperation journey with Wellohi. Wellohi, with its advanced R&D capabilities, has consistently introduced higher-quality products, leading the industry. Shi looked forward to continued long-term and stable mutual empowerment between Aiyingshi and Wellohi for shared growth.

Luo Wengang, Founder of Zhongtong Media, a seasoned researcher in the infant and child market, presented a fascinating speech titled "The Future Blueprint of Nutritional Products." He emphasized, "Milk powder is the foundation, but not the future." Purchasing nutritional products is investing in the future. Filling the gap between nutrition and disease, and meeting consumers' demands for safety, health, effectiveness, and professionalism in nutritional products are crucial for achieving successful sales in retail chains. Luo pointed out that nutrition needs to be staged, symptoms graded, and categories differentiated, representing the three key breakthroughs in the future nutritional product market. Fono Care's newly launched Wiseone DHA series, a testament to the "precise nutrition, refined feeding" strategy, not only satisfies consumers' individualized needs at different stages but also simplifies recommendation costs for sales terminals, giving them confidence in promoting quality products.

Authoritative Focus: The Role of DHA in Promoting Infant Brain Development

Professor Liang Weilan, the chief pediatrician at Peking University First Hospital, shared recent academic achievements in infant brain development. She highlighted the benefits of DHA in promoting infant brain development and presented research data on the absorption rate of Sn-2 DHA.

Market Insights: Uncovering New Opportunities to Disrupt the Maternity and Infant Industry

"When in doubt, turn to Charlie!" At this conference, Mr. Zhao Li, Charlie, President of FONO CARE, was invited to deliver a keynote speech titled "New Opportunities in the Maternity and Infant Industry". He provided in-depth sharing and detailed analysis covering various aspects such as industry phenomena, store dilemmas, market trends, differentiated development, and business prospects, inspiring innovative thinking among the attendees.

Faced with the four major challenges in China's nutritional supplements market, Charlie formulated a "442" development strategy for FONO CARE and its Wellohi. This strategy focuses on four key areas: intelligence, immunity, infant nutrition standards, and nutritional conditioning.

The four-wheel drive approach includes: ① Product Strength: Sourcing high-quality global ingredients to launch "high-purity, zero-additive" products tailored for children's delicate bodies, meeting the needs of new-generation mothers; ② Brand Influence: Leveraging platforms like Xiaohongshu, video accounts, and Douyin to create a core category traffic effect; ③ Channel Strength: Introducing a new distribution model that benefits consumers while ensuring sufficient profit margins for channels, achieving a win-win-win situation for manufacturers, channels, and consumers; ④ Organizational Capability: Strengthening the team foundation and penetrating key markets in the Yangtze River Delta, North China, Southwest China, and Central China with proven sales promotion models.

The double-champion from Guangdong is now expanding nationwide, with a comprehensive layout in both physical maternity and infant stores and medical channels, aiming to stand out in an era where mothers and infants prioritize trust in professionalism and experts.

Panel Discussion: Transformation of the Maternity and Infant Industry and Opportunities in Nutritional Supplements

The continuous collision and fusion of experiences and perspectives inject new vitality into the vertical development of the maternity and infant products industry. This event featured a roundtable forum hosted by Mr. Xiao Keyong, Vice President of Fono Care Corp., Ltd. (FONO), bringing together industry leaders including Mr. Zhao Li Charlie, President of Fono Care Corp., Ltd. (also known as the brand owner of Wellohi), Mr. Luo Wengao, Founder of Zhongtong, Mr. Shi Qiong, Chairman of Aiyingshi, Mr. Luo Nengcai, Chairman of Dengkangbeibi, and Mr. Chen Yue, General Manager of Zhongyi. They delved into strategies for defensive breakthroughs in the stagnant maternity and infant market and explored opportunities within this category, resonating deeply with the attendees.

New Product Showcase: Wiseone DHA Ushers in a Quality Leap

As the lights shifted, the product ambassadors grandly introduced a myriad of new Wellohi products for 2024. Wellohi has unveiled seven new products, notably the scientifically age-tailored and nutritionally staged Wiseone series, comprising DHA formulations for infants, pregnant women, students, and seniors, as well as Calcium Citrate Oral Liquid, Zinc Gluconate Oral Liquid, and Infant Loquat & Autumn Pear Syrup.

"Wiseone" is a flagship DHA product line under Fono Care Corp., Ltd. Renowned for its Sn-2 DHA, which boasts the unique benefits of "mimicking breast milk for double absorption," it has garnered immense trust and recognition from consumers, becoming a preferred choice for countless mothers.

In today's era of "refined nurturing," consumers have higher standards for nutritional supplements, with varying nutritional needs across different age groups. The four newly launched Wiseone DHA products offer tailored solutions to meet the specific nutritional requirements of infants, pregnant women, students, and seniors. By embracing the concept of "staged nutrition," Fono Care Corp., Ltd. has taken a significant step forward in product optimization, ensuring precise nurturing becomes a reality.

• Wiseone DHA for Infants: Revolutionizing traditional DHA feeding with a liquid formulation for easier consumption

• Wiseone DHA for Pregnant and Lactating Women: Tiny lemon-flavored burst beads, free of fishy odor, enjoyable, and less prone to trigger pregnancy nausea

• Wiseone DHA for School-age Children: Combining DHA algal oil with phosphatidylserine for double intellectual boost

• Wiseone DHA for Seniors: A dual-oil blend, supplementing both DHA and EPA

Moreover, Fono Care announced an upgrade in the Sn-2 DHA content of the entire Wiseone DHA product line, from the original 40% to 61%, mirroring the natural DHA ratio in breast milk, thereby enhancing absorption rates and bringing good news to all DHA supplement consumers.

Walking Together with Wellohi, Winning the Future with Intelligence

The growth of a brand is inseparable from the solid support of its end-user partners. Wellohi acknowledges the long-term support from all partners, which has transformed its humble beginnings 17 years ago into the vibrant force it is today! This has made Wellohi one of the most preferred nutritional brands among consumers!

The successful holding of this event not only injected vitality into the infant brain nutrition market but also showcased the unique charm and potential of the Wellohi brand, highlighting Fono Care Group's exceptional pursuit and forward-thinking vision in the maternal and infant nutrition market.

Looking ahead, Fono Care (Wellohi brand) will continue to collaborate with partners in exploring new opportunities in the nutrition field, creating more innovative wisdom and possibilities for the parenting experience!